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Why Video content should be integral to your Digital Marketing Strategy

To humans, visual sense appeals the most. And if you add other sensory effects to the experience, it becomes all the more enriching. We find videos more engaging, more entertaining and more memorable than any other types of content as most of our senses are involved while consuming it. Today videos are giving a new dimension to internet marketing.
Fun fact: Did you know 1 billion hours of content is watched on Youtube per day? It’s true, else Alexa wouldn’t have rankedit the 2 nd most visitedwebsite in the world.
According to IAB’s 2018 Video Ad Spend Study, video ad spend has increased by 53% since 2016 and is projected to rise at an exponential rate. This means marketers are already making use of this form of content and effectively too. It is said 88% of the digital marketers are satisfied with the ROI on social media video marketing. Now strategizing effective and optimal video content for internet marketing is the key. Many are of the preconceived ideas that video content means video ads replicated from traditional TV ads. If you think so, you are not entirely wrong. You are 10% correct but let me tell you what other types of video content you can create and market. Trust me, not all would punch a hole in your pockets.

  • Presentations
  • Explainers
  • Tutorials
  • Webinars
  • Video blogs or Vlogs
  • Testimonials
  • Interviews
  • Live videos/streams
  • Product videos
  • Ads

Post the launch of native videos, Facebook claimed that people are 1.5 times more likely to watch videos on the Internet. Going by this trend it wouldn’t be unlikely what Cisco projected, that online videos would take up more than 82% of all Internet traffic by 2022. This is one big reason why marketers are focusing more on creating video content. To enhance the video experience, Facebook recently launched highly engaging 360-degree video options and its usage grows by the minute.

Advertising on Facebook through native video ads gets more acceptances. Just try making a simple video testimonial review by a customer and see the organic reach and its influence. Want to widen that reach, try Google’s display networks and you can easily reach new prospects.
Coming to Instagram, did you know that this social media platform now thrives on videos? The social platform first introduced video posting format of just 60 seconds. It got such wide acceptance that they came up with IGTV where you are able to upload and market long form video content. This makes Instagram the most successful when it comes to videos on social media platforms. So, if you are using Instagram for social media marketing, videos should make the top of your content marketing list.
Now before I sign off, let me add that as per Cisco, there will be about 1 million minutes of video per second crossing the Internet by 2020. Humungous isn’t it? Though this blog is not in video form but I’m sure while reading this, most of you would have started visualizing your video marketing content in your minds.

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